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We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?

In my 40 years in this industry, I have come to the conclusion that many system problems and technician frustrations come from the installation and testing of network cabling jacks and plugs. Whereas in the old days we just had to get the right wire under the correct screw and torque it down, now technicians working on IP devices must properly terminate all eight conductors in a Cat5e or 6 cable, while making sure that only a minimum distance of the paired conductors are untwisted so as to minimize the potential for EMI/RFI and crosstalk between the pairs.