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Home » Topics » Columns

Columns
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7 Tips for Shoring Up Your Marketing Practices This Year

David Morgan
David Morgan
Alex Chavez
January 1, 2017

It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.


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A Roadmap to Revenue

Paul Cronin
January 1, 2017

In the last installment of this column (“When Fewer Clients Are Better; www.SDMmag.com/when-fewer-clients-are-better)  I shared some insight about how having more clients doesn’t necessarily mean more of the right type of revenue or higher margins.


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5 Principles for Predicting Accurate Sales

Brian Offenberger - SDM Magazine
Brian Offenberger
January 1, 2017

My friend Todd was in a panic. He had submitted his monthly sales forecast. He was now two days away from the end of the month and he wasn’t going to make his number.


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Smart Insights

How the Puzzle Pieces of a Smart Home Make a Full Picture

Helen Heneveld - SDM Magazine
Helen M. Heneveld
January 1, 2017

The smart home has arrived. Recently smart devices and systems that are affordable, reliable, expandable, and most importantly, desired by consumers, have emerged.


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Video Surveillance Technology Protects Ancient Native American Cultural Site

Video Surveillance Technology Protects Ancient Native American Cultural Site

January 1, 2017

At the Mesa Grande Cultural Park in Mesa, Ariz. (part of the Arizona Museum of Natural History), history is revealed daily for the many archaeologists, historians and visitors who explore the active excavation site each year.


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Back to Basics for the New Year

Roy Pollack
January 1, 2017

Columnist Roy Pollack challenges professionals to test their knowledge in the latest 5 Minute Tech quiz.


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Axis Experience Centers Provide Video Surveillance Demos

Dave Engebretson
Dave Engebretson
January 1, 2017

“Have you ever been…experienced?” — Jimi Hendrix, legendary musician


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All in the Family

SDM’s 2016 Dealer of the Year continues the family legacy and spirit even after changes of ownership.
Karyn Hodgson
December 8, 2016

Electric Guard Dog (EGD) was started in 1973 by founder Bill Mullis as a completely different type of business — an RMR-based guard dog service.


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Commercial Intrusion Alarm Systems

Roy Pollack
December 2, 2016

Columnist Roy Pollack challenges professionals to test their knowledge in the latest 5 Minute Tech quiz.


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3xLOGIC-Website

3xLOGIC Launches Updated Website

Meg Psiharis
Meg Psiharis
December 2, 2016

3xLOGIC Inc. announced it has launched an updated, vastly improved integrated website as well as the completion of re-branding for the infinias product line.


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