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Home » Topics » Columns

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Marketing Madmen

The Real Key to Successful Digital Marketing in 2025: Making the Customer Central

David Morgan
David Morgan
Alex Chavez
February 21, 2025

Marketing is shifting from technology-driven messages that interrupt the customer’s journey, to connected content that carries the customer through a curated journey to your front door.


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editors angle
Video Surveillance

Making the Business Case for Video Surveillance

Karyn Hodgson
February 7, 2025

The use of video beyond security.


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Cybersecurity Chronicles

Cybersecurity in 2024: Rising Threats and Critical Lessons from a Challenging Year

Chris Maulding.jpg
Chris Maulding
February 6, 2025

Cybersecurity was on the rise in 2024 and continues to be a worldwide threat.


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Image of David Margulies.

SIAC Alert: Seattle’s Lesson on Verified Response

David Margulies
David Margulies
January 30, 2025

Seattle’s verified response policy serves as a crucial wake-up call for the alarm industry, with SIAC emphasizing the need for proactive measures.


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sia waypoints.png

Megatrend: Evolution of the Channel

kohl
Geoff Kohl
January 30, 2025

In SIA’s Top 10 Security Megatrends, channel upheaval leads the rankings, but smart integrators can lead and overcome.


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Peter Giacalone

How Conversational AI Is Transforming Security Systems

Peter Giacalone
Peter P. Giacalone
January 29, 2025

The integration of conversational AI with advanced security systems enhances real-time monitoring, reduces false alarms, and improves overall security efficiency.


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Security Law

Beware of the Contract Language

Lessing E. Gold
January 29, 2025

Contract language must be clear or it can be open to interpretation by the courts.


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Lou Fiore

An Overlooked Resource: UHF Frequencies for Enhanced Alarm Communications

Lou Fiore
Lou Fiore
January 29, 2025

Learn about the underutilized UHF frequencies allocated for alarm companies, explaining their historical significance and potential benefits for enhancing communication and reliability in alarm systems.


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editors angle

Getting Out Front of the False Alarm Issue

Karyn Hodgson
January 13, 2025

This year’s Monitoring Today Supplement takes on the issue of false alarms.


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Marketing Madmen

Podcasting: A Strategic Tool for Security Industry Professionals

David Morgan
David Morgan
Alex Chavez
January 9, 2025

Podcasting, an often overlooked medium, offers unique advantages that align perfectly with the needs of security industry professionals.


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Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 96 97 Next
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