David Morgan

If you’re a regular reader of this column then you know that we love big, fat purple cows — the fatter the better, actually.

Should you start from scratch, or just revamp your existing website? 

Have you ever felt like you’ve been stalked online? Chances are, we’ve all experienced an advertiser stalking us. Have you ever noticed as you navigate across the Web that, somehow, the product or service you just researched and thought about buying keeps following you — well, practically stalks you? How do they do this?

Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?

The marketing madmen understand that a security integrator is not to be confused with a security dealer. When we first got started in the security industry we often got the proverbial slap on the wrist for referring to an integrator’s business as a security dealer. But after more than four years of dedicating our agency to the security industry, we’re proud to say we no longer get slapped for saying the wrong things.

Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to make sure our clients have the fundamentals down pat.

Yes, we know — it’s a bold statement.

I’ve come across a wide variety of characters and business owners since I (Alex) opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of never letting a hot lead go cold.

In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and Facebook. In our experience, focusing on a Twitter campaign is as useful as a blind horse. But today we are retracting one of our previous statements and are removing Facebook in that category.