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Home » Authors » Alex Chavez

Articles by Alex Chavez

Boosting Security Leads in 2018

David Morgan
David Morgan
Alex Chavez
February 1, 2018
When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.
Read More

A Security Marketer’s Guide to Murder: Stop Killing Your Blog

David Morgan
David Morgan
Alex Chavez
January 1, 2018
Here are some important ways to resurrect your blog before the crime scene tape needs to come out.
Read More

Be the Security Company That Spreads Holiday Cheer

David Morgan
David Morgan
Alex Chavez
December 1, 2017
What can you do to give back to your community? How can you create fun events/involvement for those that have helped your security company to prosper?
Read More

Increase Security Sales by Giving Prospects a Choice

Alex Chavez
David Morgan
David Morgan
November 1, 2017
We’re sure we don’t have to tell you about the many choices end users now have when considering protecting their homes. We’re still in the early stages of our research, but the data seems to be indicating that giving potential customers more choices than a security package and a two- to six-year contract will actually help with increased conversions.
Read More

5 Ways to Increase Brand Awareness Locally

David Morgan
David Morgan
Alex Chavez
October 7, 2017

We can’t say it enough: The security company with the biggest, most recognized brand wins over competitors any day.


Read More

Eggs Over Easy With a Side of Hashtags

David Morgan
David Morgan
Alex Chavez
September 2, 2017

We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?


Read More

A Video Tells a Thousand Pictures

David Morgan
David Morgan
Alex Chavez
August 1, 2017

In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.


Read More

Facebook vs. LinkedIn for Lead Generation — Who Wins?

David Morgan
David Morgan
Alex Chavez
July 1, 2017

Now before anyone gets bent out of shape, let us share some thoughts.


Read More

A Pocketful of Unique First Impressions

Alex Chavez
David Morgan
David Morgan
June 1, 2017

Are potential customers poking fun at your cheap, flimsy business cards?


Read More

How to Design the Perfect Logo for Your Company

David Morgan
David Morgan
Alex Chavez
May 2, 2017

When talking with potential new customers over the phone, they often ask, “What do you think of my logo?


Read More
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