Artificial intelligence (AI) has taken our industry to a whole new level, becoming a force multiplier for video monitoring by filtering out false alarms.

When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark.

If you want to start a ruckus, just say press releases are dead in a room full of marketers.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.

Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics.

It’s vital that your security integration company partake in networking events to collect databases that can later be entered into your digital marketing efforts.

In today’s market, competition is fierce. When big security companies have endless budgets, how do you compete?

Although the holidays have passed, this article should generate some ideas for any up-and-coming events or holidays. 

If you think coming up with creative TV or radio spots is expensive, think again.

The belief in the purple cow is simply means to be different. In doing so your company’s brand will stand out from your competitors, and our thought for the month is why not try a fresh new approach with your marketing message.