If we mentioned SEO, your first thought is probably Google. But it isn’t the only site you should consider when you want to optimize your local SEO. The other big player is YouTube, which is its own search engine. If you’ve been putting off investing in video marketing, now is the time to get serious about it.

On any normal day, connecting with your audience on social media requires forethought, care and tact. At the epicenter of a worldwide crisis, it requires all that and more.

The COVID-19 crisis has spread worldwide and will have serious ramifications for businesses of all sizes. That said, the crisis does not need to mean the demise of your business.

NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the Better Business Bureau National Programs’ self-regulatory and dispute resolution programs.

Today, you are inundated with digital tools and tactics to market your business, such as Facebook, LinkedIn, YouTube and more. With the increase in popularity of these tools, many ask us if email marketing still has value for their security business.

Google My Business (GMB) is a free tool created by Google to help businesses manage how they appear in Google search results and on Google maps.

By now, you have probably heard about Google’s BERT, and if you are like most of the people calling our office, you are concerned about what the October 24 update means for you and your website.

If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why?

Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?

Even though physical security is a highly technical industry, most business owners are not aware of the constant stream of technological updates that can seriously impact their website.