You can eliminate a lot of objections simply by respecting the prospect’s time. Explain what you want early in your outreach. Every email, text, voice mail and phone call should lead with a statement that you’ll be quick, followed by a short (one or two lines or 30 seconds or less) prospect-centric customized value proposition.
In our February issue we present our 2018 “State of the Market: Video Surveillance” report. Also, find your role in the do-it-yourself security market. Read distributors' thoughts about trends and challenges. And discover the latest and greatest products.