The move to acre Intrusion reflects acre’s holistic approach to security, underscoring the strength and centralization of the company’s entire portfolio, according to the company. The naming strategy is said to highlight that acre solutions are both robust and adaptable, tailored to meet the specific needs of customers while offering peace of mind through acre’s demonstrated expertise and experience.

“Since its inception, acre has been dedicated to transforming security from a complex challenge into a seamless aspect of our clients’ daily lives. The transition to acre Intrusion highlights our commitment to a more modern branding structure that mirrors this mission,”  said Mark Roberts, CMO, acre security. “This strategic effort also supports the broader acre security solutions portfolio and ensures that we continue to meet the high expectations of performance and reliability that our customers rely on. Also, it is important to reinforce that this initiative is strictly about the branding and positioning of our intrusion portfolio. No products are being end of lifed. We continue to offer the same comprehensive intrusion portfolio, now unified under the acre banner."

Based in Plano, Texas, acre security employs more than 500 employees in more than 25 countries. Through a portfolio of cloud, on-premises, and hybrid solutions, the company offers a broad array of solutions including access control, visitor management, intrusion, as well as workplace, transmission and connectivity solutions.