Best Practices Inc., Hudson, Wis., has launched a strategic sales and marketing venture to help all major home-service industries including alarm, HVAC, home-theater and sound, automation, drapery and carpeting, plumbing and electrical companies and associated manufacturers operate more profitably. Michael Benedict, a 20-year industry veteran, leads the company.

“Only a handful of companies take advantage of best practices in their service industries,” Benedict maintained. “The rest do what everyone else does, and those companies just blend in with the crowd. Our customers are residential installation companies that want to stand out and earn a greater share of the market – and manufacturers who want a strategic partner in sales and marketing.”

Familiar to the custom electronics industry as the director of the GE Security Pro program and as the creator of the Security Pro Dealer Web Network, Benedict has garnered awards that recognize innovation in business development, customer retention, increased share of market, branding, networking and profitability.

“Our concept of strategic marketing is to do what nobody else is doing,” Benedict explained. “We find ways to distinguish companies and uncover opportunities that place them foremost in the minds of customers.” Because best practices bring about the greatest change in the shortest amount of time, they also have the most immediate impact on profitability, Benedict added.

Benedict started in sales management and rose to the executive ranks at Interlogix after developing the Security Pro program. He has since jump-started development of a systems integrator program with GE.

Best Practices Inc. supports organizations in the alarm, HVAC, network electronics, home control and home improvement fields with solutions for increased profitability via branding, funding, market research, public relations, packaging, social/causal marketing, strategic communications, professional speaking, and internet communications. Contact Best Practices at (715) 549-6044, visit, or e-mail