The message was clear at the 2009 ADT Media Summit in Dallas: ADT is more than a residential company. ADT has “prowess as an integrator and a provider and a partner in the commercial space,” Jack Feingold, ADT vice president, commercial sales, said. ADT backed up its emphasis on its commercial efforts throughout the event with case studies, presentations, and announcements made at the event like that fact that ADT had been awarded a collective bid contract by National Joint Powers Alliance to make security equipment, systems and services available to government, education and non-profit agencies in North America.

The company’s commitment to technology was highlighted with a tour of the ADT IP Technology Lab and Demo room in Carrolton, Texas.

“We work very hard to stay on top of all the available products and all the advancements,” Feingold said. “Because of that hard work, we can sit down with a customer and listen to their needs and goals and help them configure a system that matches those goals with available technology and products that we’ve evaluated and can guarantee that when we put a system together for a customer all of the pieces of that system work in harmony and they can be installed and maintained as promised.”

ADT showcased its municipal efforts with two case studies. Peter Scheets, deputy police chief, Bryan, Texas, and Tyrone Morrow, retired police chief, Bryan, Texas, described the multiphase camera system that is being installed in downtown Bryan to make the city the “safest city in Texas.”

Steve Foster, police chief, McGregor, Texas, also detailed his relationship with ADT and the work the company is doing on a surveillance system there. “We are making McGregor the ‘safest city in Texas,’” he countered good-naturedly when describing his system and his relationship with ADT.

Both cities emphasized the customized solutions and attentive business relationship ADT offered them, which is ADT’s goal as a company.

“We are not a cookie-cutter business — we don’t stamp out the same solution for every customer. This is a relationship-driven business,” Feingold said.

After the municipal security demonstration, a security panel discussed security integration, the security goals they had, technology, requirements for a business partner and the effects of the economy. Morrow, Scheets and Foster participated, as well as Kenneth LeCesne, global physical security director for Perot Systems, Steve Curlin, technical systems manager, global physical security for Perot Systems, Robert Picasio, senior manager of global security for GTECH and Jay Montgomery, corporate director of security for Kinder Morgan.

Jay Hauhn, vice president of technology and industry relations for ADT, discussed how ADT finds, evaluates and brings new technologies to its customers. “As a large company we have a significant due diligence process before we will allow any product into the installer’s tool box,” Hauhn said. He also looked at future technology.

“Our message is clear, Feingold said, summarizing the event. “The commercial side of ADT doesn’t get a lot of air play, but it is a huge part of what ADT does. We have 500,000 commercial and industrial customers.

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