PSA Security Network®, Westminster, Colo., in partnership with Security Dealer Marketing, Covina, Calif.,announced the launch of a marketing solution for integrator companies. The program is a part of the PSA Business Solutionsprogram, a suite of value-added resources for security professionals.
PSA launched the program to help owner and customer companies create consistent and professional marketing communications for strategic branding and product/service positioning across all customer touch points.
Bill Bozeman, president and chief executive officer of PSA Security Network echoed the sentiment, stating, “Our integrators are in need of this type of strategic marketing support and professional collateral development. We are confident that the services provided by Security Dealer Marketing are high-quality, competitively priced, results-driven services. The goal is to leverage this partnership to generate results for PSA owner and customer businesses through improved, targeted, strategic marketing communications.”
Security Dealer Marketing’s mission is to educate security integrators and dealers on using innovative technologies to develop stronger customer relationships. Its objective is to help PSA members to create successful demand generation and RMR programs through:
- Implementing website development, Pay Per Click (PPC), Search Engine Optimization (SEO), Google Analytics, customized communications and newsletters, email marketing and social media presence for maximum performance and success; and
- Full-service branding programs, including corporate identity, logos, collateral development, brochures and media relations
Security Dealer Marketing’s vice president of sales, David Morgan, stated, “Security Dealer Marketing is a resource for proactive PSA Security Network members to gain access to the latest blend of online and offline marketing tools and tactics. We look forward to helping PSA member businesses create unique and recognizable brands that impart trust and confidence, generating strong returns on marketing investments.”