REELEX Packaging Solutions, provider and licensor of the REELEX tangle- and twist-free package for wire and cable, signed four new licensees in the first six months of 2015. According to REELEX’s Timothy Copp, vice president of business development, never before in the company’s history have this many licensees come onboard in the first half of the year. Copp attributed the success to improvements in the global economy and a successful anti-knockoff education effort aimed at differentiating genuine REELEX from imitators.
“Our ongoing anti-counterfeit campaign is aimed at increasing recognition of knockoff packaging versus genuine REELEX,” Copp said. “End-users are becoming more aware that products in genuine REELEX packaging are far less prone to tangles, knots and damage to the product, and are demanding that their suppliers provide them with products in stress-free packaging. This, in conjunction with our technology being protected by patents and trademarks, we believe is having a positive effect in expanding the use of REELEX versus knockoff alternatives.”
REELEX technology is a proprietary method of coiling wire or cable into a precision-wound figure-eight pattern. The coil dispenses from the inside-out without twists, tangles or inertia and is widely used to package low-voltage cabling products. Licensees sign an agreement to use REELEX packaging technology via specialty coiling equipment designed and manufactured by REELEX Packaging Solutions. Licensees are also obligated to print the REELEX trademark on genuine packages containing REELEX technology.
The four new members of the REELEX family are Zhaolong (Zhejiang Zhaolong Cable), ZTC (Zhangjiagang Twentsche Cable), Sandmartin Electronic and The Siemon Company.
Visit www.reelex.com/goodguys for information.