Select Security and Mace Security International announced a new partnership to sell self-installed security systems under the Mace brand starting in 2016.
“Serving the do-it-yourself segment of the population is one that we’ve been looking at for quite some time,” said Select Security President, Steve Firestone. “While the Select Security name is well known in our branch territories, this partnership with Mace allows us to quickly and aggressively enter this market nationwide.”
The program is being led and managed by Select Security with an eye for an official launch in the fourth quarter of 2016. A team of Select Security’s senior management is currently interviewing for key personnel including an executive director, as well as finalizing the choice of manufacturer, location of the call center and fulfillment center, as well as choosing an agency to handle the advertising and public relations needs that come with running a nationwide project of this size.
Mace is the market leader worldwide in personal protection, due in large part to the pepper spray that has become synonymous with their name. According to research, more than 85 percent of the North American population recognizes the Mace name, while more than 91 percent of their customers express their satisfaction with Mace products, Select Security reported in a press release.
“The expansion into personal security and alarm systems is a natural extension of our current offerings,” said Mace Security International President and CEO, John McCann. “By combining with the sales, marketing and operational expertise of Select Security, we anticipate being able to expand the Mace reputation for quality into alarm and home automation systems while creating additional value for our shareholders.”
Select Security Founder and CEO Patrick Egan said, “DIY security systems have increasingly become a viable option for consumers, and [DIY] has generated great success for several other companies operating in this space. We expect and anticipate the performance of our Mace branded product to have comparable success in a fairly short timeframe.”
Select Security was founded in 2003 and provides security and life safety solutions. With multiple local offices covering Pennsylvania, Ohio, Kentucky and West Virginia, Select Security offers integrated security and fire alarms, video surveillance, access control, along with home security, life safety and home automation systems. Select Security offers monitoring services through its secure network of four redundant monitoring centers that are each Underwriters Laboratories listed, Factory Mutual approved, and has earned the 5-Diamond certification from the Central Station Alarm Association.
Mace Security International Inc. is a global provider of personal safety and security. Based in Cleveland, the company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense, security and surveillance under its Mace brand — the original brand of pepper spray products. The company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace Take Down brand.
Mace Security International distributes and supports Mace brand products and services through mass-market retailers, wholesale distributors, independent dealers, e-commerce marketers and installation service providers. Mace brand products are manufactured in the U.S.