Sony Electronics’ security systems division is expanding the presence of Professional Sales Agents Inc. (PSA), its manufacturer’s representative firm for the Southeast, to cover the Mid-Atlantic region of the United States. 

 

PSA has a background in public and private networks, physical security and the Outside Plant Telco business, providing products that cover software, video, servers and access. Since 1978 they have provided value based solutions to clients in numerous states in the Southeast and Southwest United States, from their headquarters in Norcross, Ga.

 

Sony Electronics’ security systems division’s Skip Lochte, Southeast and Mid-Atlantic security manager, will work hand-in-hand with the recently appointed rep firm to build a sales team in the Mid-Atlantic region.

 

“Professional Sales Agents’ uncompromising focus on the customer, coupled with their diversified approach to selling has made them an ideal addition to the Sony team,” said Bob Gitre, national sales manager, Sony Electronics’ security systems division. “As we expand our footprint and look to reach new customers and verticals in the Mid-Atlantic, we are confident that Professional Sales Agents will ensure our products gain even further visibility and long-term sustainability among our target marketplace.”

 

Lochte added, “As we’ve gained insight from and built long-term relationships with the consultant community, as well as federal and commercial clients, we’ve learned that our customers are looking for innovative security solutions that perform in real world scenarios. Given PSA’s tireless work championing Sony’s technical advancements and supporting our partners in the Southeast, we knew they’d display the same commitment to meeting and exceeding the needs of resellers inside and outside of the Beltway.” 

 

Jeff Craig, executive vice president, Professional Sales Agents Inc., said, “Working with Sony has brought a new level of quality solutions, innovations and options to our core user base, expanding our offerings and further positioning us as leaders in the Southeast and we are excited to expand our territory and replicate our success in the Mid-Atlantic market. By offering top-notch solutions from leading manufacturers like Sony, PSA can apply our technical background and expertise to showcase the technology and offer knowledgeable, hands-on support.”