List Overview, continued:
“I think one of the interesting trends to watch in the coming years will be the dynamics between the manned guarding and security integration industries as drone and robotic technologies mature. The barriers between these industries will be challenged and new business models will likely emerge around advanced, remote surveillance applications. The technical capabilities necessary to deploy, manage and maintain these advanced surveillance technologies will force manned guarding companies to forge new alliances or dramatically transform their system integration competencies.” — Eric Yunag, vice president of Strategic Initiatives, Convergint Technologies
The marketing that drives professional surveillance and security products is slowly but surely changing — really evolving — with the use of more precise digital marketing techniques. Although conventional print and emedia will continue to be influential media outlets for users and resellers alike, enhancing these programs with more advanced digital marketing techniques will allow equipment manufacturers and software suppliers to specifically target purchasing influencers with messaging that is of specific interest to them. This is a radically different approach to the more broad-based media outreach typically deployed in this and other technical B2B industries. And there are benefits to both those marketing and those being marketed to, as users will be able to more easily seek out those solutions that resolve their specific pain points, and manufacturers will be able to better position their offerings based on specific points of differentiation for specific applications and vertical markets. — Janet Fenner, director of marketing, Hanwha Techwin America
“In the coming years, we will continue to see Big Data analysis and IoT-powered devices as critical to the collection of myriad data points across systems and devices. This process will allow businesses to investigate threats in a more intelligent, proactive manner. Organizations that derive Actionable Intelligence from collected data will be well positioned to achieve their respective security, safety, and business objectives.
This evolving digital landscape also propels a growing dialogue between IT, cyber security, and physical security teams. Collaboration between these groups enables businesses to gain greater knowledge of how to address security risks in a cohesive comprehensive and proactive manner. Overall, the alignment of risk management, IT, and business continuity drives leaders to build a security strategy that takes into account cyber, physical and IT security needs. We believe collaboration among these stakeholders and business functions, as well as alignment of cross-departmental security strategies is critical to an organization’s ability to focus, effectively identify threats, develop trends and best practices, and quickly access relevant data to meet evolving business requirements.” - Kevin Wine, vice president of marketing, Verint
“The age of artificial intelligence is upon us, and there are numerous ways that robotics will play a significant role in augmenting human presence in security situations, as well as providing an avenue for streamlined business operations. By 2020, guarding solution providers will offer a combined service that incorporates a human and a robotic component, offering greater performance and lower cost than ever before. Robots and drones will be used extensively to provide advanced levels of situational awareness, while adding more robust security analytics to make significant changes in security and operational effectiveness. Finally, the industry will see the traditional centralized operations center transform to include highly skilled operators that can easily navigate the technology-rich features present in today's emerging innovations.” - Steve Reinharz, founder and president, Robotic Assistance Devices