The Electronic Security Expo (ESX) announced its keynote speaker. A disruptive marketer, best-selling author and president of UnMarketing, Scott Stratten will force you to rethink everything you know about resonating with customers today, the organization said, adding that this marketing expert will address passionate electronic security professionals with a talk about today’s evolving business climate on the ESX main stage, Wednesday, June 20 from 11:30 a.m. to 12:45 p.m. in Nashville’s Music City Center.

His presentation, titled “The Age of Disruption: Everything Has Changed and Nothing Is Different,” is no stranger to the limelight. His unconventional approach has attracted clients including Walmart, Microsoft, IBM, Toyota, Pepsico and Edelman.

At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media and how customers make buying decisions in a digital world.

Stratten’s presentation is one of three main stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives. Off the main stage there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.

This balance of main stage inspiration, coupled with up-close and personal seminars will provide a variety of opportunities for professionals who want to learn more at ESX, the organization reported. The event will also feature networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.

Because ESX is open exclusively to electronic security, life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations, and guests have more focused and meaningful networking opportunities.

The ESX opening keynote luncheon is sponsored by Security Dealer Network.

Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are currently priced at $199 for a limited time. Visit ESXweb.com to register or to learn more.