WeSuite, a software manufacturer of sales management tools for technology sales and service providers, announced today that its president, Tracy Larson, has written a free educational booklet that provides actionable steps that sales professionals within security and technology organizations can take to create more powerful and winning proposals. This resource identifies seven specific areas in which front line sales people, as well as their support teams, can focus their efforts to create proposal documents that better differentiate their company’s offerings and position them in the most positive, competitive light. Topics range from document aesthetics, branding and communication style to organization of content and pricing strategies. 

Before founding WeSuite, Larson played a key role in building a $50 million international technology integration business. The guide shares many important lessons learned during the former portion of her career. She is a recognized technology sales expert and frequent speaker at industry conferences and events.

“At WeSuite, we want to help our customers continue to love what they do best – meeting with customers and closing deals,” said Larson. “That said, it’s so important for sales professionals to recognize how essential it is to focus their energies on creating the best possible proposals. Relationships open doors, but proposals play a huge part in closing deals. I hope this booklet provides advice that can help them with that.”

The new guide, titled “Putting POW in Your Proposals; Winning Ways to Make Yourself Stand Out from the Pack” is available for free download from WeSuite’s website.