Data Management Inc., owner of Visitor Pass Solutions, has launched with a new name and confirmed focus. The company will now go by the name “THRESHOLD,” a term evocative of its expertise in visitor management systems.
 
With the new tagline, “the gateway to stronger security,” the company emphasizes its function as the first line of defense for its clients, as it manages the traffic entering and leaving its clients’ facilities. THRESHOLD will continue to provide cutting edge visitor management systems to its clients in a variety of industries, including healthcare, education, corporate and third-party distributors.
 
“We discovered that serving the security markets is both our passion and where we bring our customers the most value,” said owner and CEO, Dan Hincks. “It was time to adopt a name and a brand identity to match that promise.”
 
“Our team could not be more excited about our new global brand identity as we hone our focus on innovating within the security industry,” said THRESHOLD President and COO Brian Gallagher. “We look forward to simplifying companies’ visitor management systems, providing the broadest range of cutting edge products and technology and supporting our customers’ security protocols to the fullest extent.”