Cobalt Iron Inc., a provider of SaaS-based enterprise data protection, announced IronClad Partner Advantage (IPA), an all-new program for Cobalt Iron channel partners. IPA creates a complete business ecosystem to help its partners build pipeline and maintain market share. 

“With IPA, we’re empowering our partners to compete in the multi-cloud, next-generation data protection world by offering support through their customers’ entire journey,” said Rodney Foreman, chief revenue officer, Cobalt Iron. “That means everything from providing sales leads to backing our partners with marketing experience and training.”

With Cobalt Iron’s Compass platform as the focal point, IPA has three key objectives: to help partners acquire new customers; to encourage successful new deployments; and to enable and train future partners on the Compass platform. The program includes three partnership tiers: Trek, Base Camp and Summit. Each tier features a progressive level of resources and initiatives for obtaining new clients, developing partner skills and growing revenue. As partners build skill competencies, they can climb tiers and increase partner benefits. 

“We value our customers and their success with our products,” Foreman said. “Therefore, we are rewarding our partners with the ability to earn more profit margin on the SaaS renewal than on the total contract value.” 

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