Alula, a provider of smart home security and automation systems for professional installers, announced the addition of Warren Hill as director of partner development. In this role, Hill will continue to drive the company’s engagement within the professional dealer channel and deepen Alula’s partnerships within the smart home security industry.
A vertically integrated security and home automation platform built for independent security and installation professionals, Alula offers a complete end-to-end solution and one accountable partner. The Alula platform provides complete security, automation and video solutions for renters, homeowners and commercial installations.
Hill joins Alula from UTC Fire & Security, a division of United Technologies, where he spent nearly a decade in various leadership roles. Most recently as vice president of partner solutions, Hill designed, built, launched and grew the company’s customer loyalty program and led the development of a customer web portal.
“I look forward to continuing my work supporting professional security partners in my new role with Alula,” Hill said. “Our industry is evolving and I believe Alula is well positioned to help professionals keep pace with enhancements in technology and tools that will help grow their business.”
Prior to working for UTC Fire & Security, Hill was the director of small business sales at American Express, where he led a number of sales and services teams and initiated the startup of multiple new processes. As a global product manager at General Electric, Hill managed the lifecycle of multiple software and technical products.
“We’re excited to have Warren join the team,” Brad LaRock, vice president of marketing at Alula, said. “The Connect family of products is seeing strong adoption in the professional installer community and that interest helped us grow our core base of partners by over 30 percent last year. Warren will help us advance the complete offering we’ve built for Alula Pros, including our new Pro Program.”
The Alula Pro Program was launched earlier this year and supports partners with the marketing, training and sales assets needed to succeed and grow their business with Alula. This comprehensive new program creates community and empowers independent, local security companies to compete with large tech companies that have encroached on the security space with well-funded marketing operations. There is no charge or minimum purchase requirement to gain access to the program.
“At Alula, we recognize professional dealers are an integral piece of the industry’s growth and innovation,” Todd Hokunson, senior vice president of sales at Alula, added. “We are thrilled to have Warren join the team. He will connect new and existing partners to Alula’s Pro Program, giving them access to a robust set of tools and services to help them serve their customers and promote their business.”