Data from Parks Associates shows that approximately 10 percent of US broadband households own a video doorbell in Q2 2020, up from 7 percent in 2017. This device is especially popular among households that already have a smart home device — 61 percent plan to purchase a smart video doorbell in the next 12 months.

Parks Associates also announced the topics and call for papers for the 15th annual CONNECTIONS Summit: Smart Home Growth Strategies, taking place virtually January 14, 2021, in cooperation with CES 2021.

CONNECTIONS Summit, sponsored by, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security.

According to Brad Russell, research director, connected home, Parks Associates, the popularity of video doorbells is creating new product designs and competition in the industry.

“Their presence in households with a burgeoning variety of smart home devices requires firms to create partnerships to ensure these many devices fulfill consumer expectations for working together," Russell said. “For over a decade, CONNECTIONS™ Summit at CES has been a key event to see the latest activities and innovations in the smart home, and this year, like years past, we will bring together industry leaders to discuss their vision for the future and new service and product innovations we will see in 2021.” 

Parks Associates surveys 10,000 broadband households each quarter, providing a large data set with trending for at least five years. The firm will feature its market insights and consumer data during the webinars and throughout CONNECTIONS Summit. 

Parks Associates is currently accepting speaker submissions for CONNECTIONS Summit 2021.

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