Pye-Barker said its rapid growth required a redesign of its logo to better align with the full-service security and fire/life-safety company it has become.
“The integrators that are winning right now are the ones that have marketing campaigns in place to educate their end users about as-a-service,” says Ian Pugh of GreatAmerica Financial Services.
It is important to consider marketing opportunities that address new needs in a new climate. Stay open to new marketing opportunities and the security industry will continue to stand strong.
Security dealers and integrators can employ a simple proactive approach to their marketing strategy to head off potential negative effects of recessionary conditions.