Following the acquisition of Nortek Control in October 2021, Nice, a manufacturer of smart home and building automation solutions, announced plans to form a single entity in North America by consolidating all its essential operations under Nice. Nortek Control will complete a transition to the Nice brand within the year 2022. 2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode and HySecurity will continue to go to market as brands of Nice. 

The move will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market. 

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” said Edoardo Malfè, president and CEO, Nice North America. “The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.” 

Luca Longhin will co-lead Nice North America as deputy CEO. 

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” Longhin said. “At Nice, it is the people, along with knowledge and experiences unique to each team member that remains core to how we do business. By uniting key businesses in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience both from within and externally.” 

Paul Williams and Lisa Potok join the new leadership team: Williams joins as chief product officer and Potok joins as chief financial officer. 

Internal promotions within Nice and Nortek Control complete the executive leadership team bringing industry-specific expertise and experience to the table. Amanda Repp will be chief people and diversity officer. Jim Hardiman will take over as general manager of the China Innovation Center. Jari Niemela was recently announced as chief technology officer. Craig Copley becomes chief information officer. Mark Owen Burson is named chief marketing officer and Daniel Schatz will serve as general counsel.  

The internal organization changes listed above are effective as of today.