Articles Tagged with ''security marketing''

Let’s be honest, we all use this word. We’ve said it to our mothers, our kids, our colleagues — maybe even our priests. Now before you get all bent out of shape, the “F” word we’re talking about isn’t something that would get your mouth washed out with soap; it is something that can help you gain more clients for your security company: the word is Facebook.

So you need a new salesperson. You solicit resumes and review them all to find the top candidates. Human Resources may even help you with screening before you call in your top prospects for an interview. You and others in your organization put the candidate through the ropes.

The same can be said about your website’s landing pages.

Each time one of your ads ends up in the trash your hard-earned marketing dollars are being wasted.

You know that feeling you get when fingernails scrape a chalkboard? Salespeople can do things that prospects find just as annoying.

Nearly every security salesperson dreams of an unlimited supply of qualified prospects. However, there is a wide gap between “dreams” and “reality” that many salespeople never seem to cross.

Although the holidays have passed, this article should generate some ideas for any up-and-coming events or holidays. 

Because looking at statistics and numbers is as welcome for salespeople and sales managers as an IRS audit or a colonoscopy, they ignore the true value of it.