So the new product is really useful, cool and innovative. It helps a lot of people and makes things better for customers. Does anyone know that they really need it?
Have you ever felt like you’ve been stalked online? Chances are, we’ve all experienced an advertiser stalking us. Have you ever noticed as you navigate across the Web that, somehow, the product or service you just researched and thought about buying keeps following you — well, practically stalks you? How do they do this?
My very first sales manager told me that seven out of 10 salespeople never ask the customer for the order. I thought he was nuts and using that funny stuff rappers like to smoke. I mean, how in the world could a salesperson not ask for the order? I couldn’t fathom the thought.
Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?
The marketing madmen understand that a security integrator is not to be confused with a security dealer. When we first got started in the security industry we often got the proverbial slap on the wrist for referring to an integrator’s business as a security dealer. But after more than four years of dedicating our agency to the security industry, we’re proud to say we no longer get slapped for saying the wrong things.
Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to make sure our clients have the fundamentals down pat.
