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Home » security marketing

Articles Tagged with ''security marketing''

Vicon Logo

Vicon Launches New Brand Identity

July 10, 2017

Vicon Industries announced the launch of its new corporate identity and tagline


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asnovich

Hikvision’s Asnovich Named to Forbes’ World’s Most Influential CMOs 2017

June 26, 2017

Hikvision USA Inc. and Hikvision Canada Inc. director of marketing Alex Asnovich has been named one of the World’s Most Influential CMOs 2017 by Forbes Magazine.


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How To Market Like A Local

David Morgan
David Morgan
Alex Chavez
February 10, 2017

Saying you’re a local security company to your potential customers is not enough. You can’t just talk the talk; you need to walk the walk.


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7 Tips for Shoring Up Your Marketing Practices This Year

David Morgan
David Morgan
Alex Chavez
January 1, 2017

It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.


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Stalking Like a Pro: How to Master Remarketing

Alex Chavez
David Morgan
David Morgan
December 2, 2016

In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.


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Axis Canon

Axis to Take Over Canon’s Network Video Sales & Marketing

Tim A. Scally
September 1, 2016

Axis Communications and Canon Inc. announced an agreement under which the two companies would change their sales and marketing efforts in major regional markets worldwide. 


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3 Marketing Must-Haves For Integrators

David Morgan
David Morgan
Alex Chavez
September 1, 2016

If you are a dealer you may be thinking, based on the title, why should I read any more if this is only for integrators?


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5 Ways to Generate More Sales Leads

Brian Offenberger - SDM Magazine
Brian Offenberger
July 7, 2016

It’s July. We’re at the halfway point of the year. And because I want 2016 to be your best year ever, I’m devoting this month’s column to sharing five of my favorite ways to generate more sales leads.


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The ‘Big Deals’ Dilemma

Paul Cronin
July 6, 2016
The bell rings; it is the end of the month and that long awaited purchase order finally comes in at 4:59 p.m. We have worked every angle to win the big deal.
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How to Improve Poor Salesperson Performance

Brian Offenberger - SDM Magazine
Brian Offenberger
June 1, 2016

What do you do when you have an underperforming sales rep?


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