Trends & Industry Issues

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SentryCon, SentryNet’s annual dealer conference held in Biloxi, Miss., was held April 23-26 with more than 225 security industry professionals in attendance. The main focuses for this year’s conference included how to deal with current challenges facing the security industry and how to increase business and RMR.

One of the themes I have been presenting in my classes and speeches is the “professional” products and services that our industry can provide clients. It should be obvious to anyone that the flood of do-it-yourself (DIY) products  combined with the megadollar advertising budgets of their manufacturers are enabling consumers to DIY their alarm and video.

HID Global, a worldwide leader in trusted identity solutions, recently announced the next step in its collaboration with Microsoft to deliver solutions that allow users to use smart cards to log into Microsoft Windows, devices and cloud-based apps, eliminating the sole reliance on username and password. A new FIDO 2.0-based authentication solution combines HID’s expertise in authentication with Microsoft’s expertise to add an extra layer of security to protect against more severe, emerging threats.

Learning is a lifelong pursuit, and when it comes to security — and the rapid changes in technology and solutions — it can be a daunting prospect to keep up. Three organizations recently introduced some new topics — and new methods — of keeping up with the times.

Last month I shared with you a story about an experience I had visiting a hotel and the impact it left on me. The experience provided me with an important perspective about what the “ultimate client experience” is and how companies who live it, can achieve it.

If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.

With every set of opportunities comes an often equally matched set of challenges. This is especially true for security integrators today, as both an active economy and a never-ending list of security concerns continue to stimulate sales — all bolstered by end users’ desire to apply security technology across multiple business functions.