Marketing Madmen
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July 2, 2018

If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.

To Outsource or to Hire Marketing

June 4, 2018

In a non-biased approach, here are our thoughts when considering whether to outsource or hire an in-house marketing person.

Data Analytics Make Security Sales Easier

Do You Even Cold Call, Bro?

May 14, 2018

At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.

Is Facebook a Dead Marketing Channel?

April 2, 2018

Is Facebook dead? Has all the pizzaz and usage gone downhill? Here are some recent stats to consider.

Better Brand Messaging for Security Businesses

Chasing the Gecko

March 1, 2018

Do you know what your company’s brand actually is? Are you living up to your brand when a customer purchases a security system through your company?

Boosting Security Leads in 2018

February 1, 2018

When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.

A Security Marketer’s Guide to Murder: Stop Killing Your Blog

January 1, 2018

Here are some important ways to resurrect your blog before the crime scene tape needs to come out.

Be the Security Company That Spreads Holiday Cheer

December 1, 2017

What can you do to give back to your community? How can you create fun events/involvement for those that have helped your security company to prosper?

Increase Security Sales by Giving Prospects a Choice

November 1, 2017