Everything you need to generate leads can be done simply from your mobile phone; heck, you can even generate leads while hanging out at Starbucks like I currently am writing this article, or while you’re lying out on the beach.
Unless you’ve been living under a rock, it’s no surprise that the use of mobile devices has taken over the consumer market — and it’s here to stay, even on a B2B level.
From the data we collect in Google Analytics it is apparent that more than 60 to 70 percent of websites we have built, marketed and/or track are being visited by mobile users — cellphones to be specific.
If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.
At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.
When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.
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