Each time one of your ads ends up in the trash your hard-earned marketing dollars are being wasted.

Although the holidays have passed, this article should generate some ideas for any up-and-coming events or holidays. 

If you think coming up with creative TV or radio spots is expensive, think again.

Last month we were invited to speak in Scottsdale, Ariz., for Honeywell’s annual CONNECT Expo. 

If you’re a regular reader of this column then you know that we love big, fat purple cows — the fatter the better, actually.

Should you start from scratch, or just revamp your existing website? 

Have you ever felt like you’ve been stalked online? Chances are, we’ve all experienced an advertiser stalking us. Have you ever noticed as you navigate across the Web that, somehow, the product or service you just researched and thought about buying keeps following you — well, practically stalks you? How do they do this?

Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?

The marketing madmen understand that a security integrator is not to be confused with a security dealer. When we first got started in the security industry we often got the proverbial slap on the wrist for referring to an integrator’s business as a security dealer. But after more than four years of dedicating our agency to the security industry, we’re proud to say we no longer get slapped for saying the wrong things.

Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to make sure our clients have the fundamentals down pat.