Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?

The marketing madmen understand that a security integrator is not to be confused with a security dealer. When we first got started in the security industry we often got the proverbial slap on the wrist for referring to an integrator’s business as a security dealer. But after more than four years of dedicating our agency to the security industry, we’re proud to say we no longer get slapped for saying the wrong things.

Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to make sure our clients have the fundamentals down pat.

I’ve come across a wide variety of characters and business owners since I (Alex) opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of never letting a hot lead go cold.

In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and Facebook. In our experience, focusing on a Twitter campaign is as useful as a blind horse. But today we are retracting one of our previous statements and are removing Facebook in that category.

Have a great-looking website but generating scant leads? Well listen up, because we’re going to give you some tips for fine-tuning your website into a lead-generating machine.

 Where should you focus most of your marketing efforts in 2015? What are your competitors doing that you’re not? We would never give away customers’ secret recipes, but after dedicating our agency to the security industry and working closely with security dealers on a daily basis, we’ve narrowed down everything we’ve learned into four in-bound marketing efforts that every security dealer should be focusing on.  

Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!

 So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!