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Home » Topics » Columns » Marketing Madmen

Marketing Madmen
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Marketing Madmen Default

Generate Security Leads From Your Phone

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
September 4, 2018

Everything you need to generate leads can be done simply from your mobile phone; heck, you can even generate leads while hanging out at Starbucks like I currently am writing this article, or while you’re lying out on the beach.


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Marketing Madmen Default

5 Tips for Enhancing Your Security Company's Mobile Site

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
August 2, 2018

Unless you’ve been living under a rock, it’s no surprise that the use of mobile devices has taken over the consumer market — and it’s here to stay, even on a B2B level.

From the data we collect in Google Analytics it is apparent that more than 60 to 70 percent of websites we have built, marketed and/or track are being visited by mobile users — cellphones to be specific.


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Marketing Madmen Default
Online Marketing

Use Facebook for Security B2B Marketing

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
July 2, 2018

If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.


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Marketing Madmen Default

To Outsource or to Hire Marketing

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
June 4, 2018
In a non-biased approach, here are our thoughts when considering whether to outsource or hire an in-house marketing person.
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Marketing Madmen Default

Data Analytics Make Security Sales Easier

Do You Even Cold Call, Bro?
David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
May 14, 2018
At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.
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Marketing Madmen Default

Is Facebook a Dead Marketing Channel?

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
April 2, 2018
Is Facebook dead? Has all the pizzaz and usage gone downhill? Here are some recent stats to consider.
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Marketing Madmen Default

Better Brand Messaging for Security Businesses

Chasing the Gecko
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
March 1, 2018
Do you know what your company’s brand actually is? Are you living up to your brand when a customer purchases a security system through your company?
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Marketing Madmen Default

Boosting Security Leads in 2018

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
February 1, 2018
When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.
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Marketing Madmen Default

A Security Marketer’s Guide to Murder: Stop Killing Your Blog

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
January 1, 2018
Here are some important ways to resurrect your blog before the crime scene tape needs to come out.
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Marketing Madmen Default

Be the Security Company That Spreads Holiday Cheer

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
December 1, 2017
What can you do to give back to your community? How can you create fun events/involvement for those that have helped your security company to prosper?
Read More
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