Where should you focus most of your marketing efforts in 2015? What are your competitors doing that you’re not? We would never give away customers’ secret recipes, but after dedicating our agency to the security industry and working closely with security dealers on a daily basis, we’ve narrowed down everything we’ve learned into four in-bound marketing efforts that every security dealer should be focusing on.
Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!
So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!
Every day we are programmed to tune off advertising but every once in a while we see something that makes us laugh or think just a little bit longer about that product or service. If I asked which company has the talking baby always in front of a computer screen discussing and buying stocks or bonds, you’d know instantly who I was referring to.
The belief in the purple cow is simply means to be different. In doing so your company’s brand will stand out from your competitors, and our thought for the month is why not try a fresh new approach with your marketing message.
For us, we learned a valuable lesson, which is to provide our clients with a complete follow-through system when it comes to going after an request for proposal (RFP), pitching a large account or just helping them stand out from the competition by having the guts to be unique and stand out.
In our February issue we present our 2020 “State of the Market: Video Surveillance” report. Also, find out more on "The Cloud is a Win-Win for Security Integrators & End Users". Read about the "Uncommon Ways to Use Video Management Systems " and discover the latest and greatest products.