We can’t say it enough: The security company with the biggest, most recognized brand wins over competitors any day.

We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?

In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.

Now before anyone gets bent out of shape, let us share some thoughts.

Are potential customers poking fun at your cheap, flimsy business cards?

When talking with potential new customers over the phone, they often ask, “What do you think of my logo?

The workplace is changing. As a 39-year-old myself and being in the ad/marketing industry for more than 17 years, I’ve seen a lot of change within the tech & creative industry, especially within the past 10 years.

When it comes to your social media marketing campaigns, what type of content are you posting to generate interest in your security company?

Saying you’re a local security company to your potential customers is not enough. You can’t just talk the talk; you need to walk the walk.