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Home » Topics » Columns » Marketing Madmen

Marketing Madmen
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Marketing Madmen Default

Increase Security Sales by Giving Prospects a Choice

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 1, 2017
We’re sure we don’t have to tell you about the many choices end users now have when considering protecting their homes. We’re still in the early stages of our research, but the data seems to be indicating that giving potential customers more choices than a security package and a two- to six-year contract will actually help with increased conversions.
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Marketing Madmen Default

5 Ways to Increase Brand Awareness Locally

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
October 7, 2017

We can’t say it enough: The security company with the biggest, most recognized brand wins over competitors any day.


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Marketing Madmen Default

Eggs Over Easy With a Side of Hashtags

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
September 2, 2017

We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?


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Marketing Madmen Default

A Video Tells a Thousand Pictures

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
August 1, 2017

In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.


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Marketing Madmen Default

Facebook vs. LinkedIn for Lead Generation — Who Wins?

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
July 1, 2017

Now before anyone gets bent out of shape, let us share some thoughts.


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Marketing Madmen Default

A Pocketful of Unique First Impressions

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
June 1, 2017

Are potential customers poking fun at your cheap, flimsy business cards?


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Marketing Madmen Default

How to Design the Perfect Logo for Your Company

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
May 2, 2017

When talking with potential new customers over the phone, they often ask, “What do you think of my logo?


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Marketing Madmen Default

Corporate Culture: How Can It Grow My Business?

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
April 1, 2017

The workplace is changing. As a 39-year-old myself and being in the ad/marketing industry for more than 17 years, I’ve seen a lot of change within the tech & creative industry, especially within the past 10 years.


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Marketing Madmen Default

Expensive Posts That Generate Nothing

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
March 1, 2017

When it comes to your social media marketing campaigns, what type of content are you posting to generate interest in your security company?


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Marketing Madmen Default

How To Market Like A Local

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
February 10, 2017

Saying you’re a local security company to your potential customers is not enough. You can’t just talk the talk; you need to walk the walk.


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