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Home » Topics » Columns » Marketing Madmen

Marketing Madmen
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Marketing Madmen 2019

Why You Should Use Video When Marketing Your Security Company

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
February 4, 2019
No Comments

Unless you’ve been living under a rock, you’ve probably noticed that video has been dominating online.


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Marketing Madmen
Online Advertising

Why You Should Take the Time To Explain What a Security System is to Your Customers

January 2, 2019
No Comments

Most of us take for granted the fact that we talk, sell and live security every day. But what about potential customers?


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Marketing Madmen Default

How to get the most out of your online security advertising

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
December 3, 2018
No Comments

You have a potential customer looking at your security company’s ad, now how should you convince that unknown targeted person to pick up the phone to inquire about your security services?


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Marketing Madmen Default

Get Your Sales Customers to Act Now

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
November 1, 2018
No Comments

If we asked you to read this article in two minutes or less because after that it will self-destruct, you’d probably want to read it quickly.


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Marketing Madmen Default

How to Multiply Your Word-of-Mouth Security Marketing

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
October 1, 2018
No Comments

If we were to poll 100 security dealers about whether their business accepts referrals, all 100 would raise their hand with a big yes.


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Marketing Madmen Default

Generate Security Leads From Your Phone

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
September 4, 2018
No Comments

Everything you need to generate leads can be done simply from your mobile phone; heck, you can even generate leads while hanging out at Starbucks like I currently am writing this article, or while you’re lying out on the beach.


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Marketing Madmen Default

5 Tips for Enhancing Your Security Company's Mobile Site

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
August 2, 2018
No Comments

Unless you’ve been living under a rock, it’s no surprise that the use of mobile devices has taken over the consumer market — and it’s here to stay, even on a B2B level.

From the data we collect in Google Analytics it is apparent that more than 60 to 70 percent of websites we have built, marketed and/or track are being visited by mobile users — cellphones to be specific.


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Marketing Madmen Default
Online Marketing

Use Facebook for Security B2B Marketing

David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
July 2, 2018
No Comments

If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.


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Marketing Madmen Default

To Outsource or to Hire Marketing

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
June 4, 2018
No Comments
In a non-biased approach, here are our thoughts when considering whether to outsource or hire an in-house marketing person.
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Marketing Madmen Default

Data Analytics Make Security Sales Easier

Do You Even Cold Call, Bro?
David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
May 14, 2018
No Comments
At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.
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