You have a potential customer looking at your security company’s ad, now how should you convince that unknown targeted person to pick up the phone to inquire about your security services?
A recent decision in New Jersey dealt with a liquidated damage clause and a limitation of liability provision in the subscriber contract. The plaintiff was the owner of a retail store and purchased an alarm system from the defendant alarm company.
The Santa Cruz Beach Boardwalk is an iconic Northern California landmark at the edge of the Pacific Ocean. Each year huge crowds visit the half-mile-long boardwalk to enjoy amusement park rides, midway games, miniature golf, bowling, entertainment, food or just to experience a beautiful sunset.
It was almost two years ago when I wrote my first Smart Insights article touting the arrival of the smart home and likening the elements of the smart home to pieces of a puzzle that needed to be solved. Since then, that market certainly has exploded. The smart home and smart office are here to stay.
Everyone wants their sales team to be more productive. And despite all the hype about the internet and emerging technologies, the basics of selling have remained pretty much the same over the past 40 years.
In a recent case in Texas, a jury convicted a defendant under the Texas deceptive business practices statute. The defendant appealed to the Appellate Court.
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