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Home » Topics » Columns » Marketing Madmen

Marketing Madmen
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Guerilla marketing

Stenciling Success Into the Murkiness of Marketing

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
December 15, 2014
No Comments

Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!


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Marketing Madmen

Why Your Website Should Have Multiple Personalities

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 14, 2014
No Comments

 So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!  


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Marketing Madmen

What If Customers Sought You Out Instead?

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 8, 2014
No Comments

 Many of us remember playing Hungry, Hungry Hippos as kids. The objective was to gobble up the most white marbles on the board; the hippo with the most marbles won.  


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Marketing Madmen

Is Your Security Company a Hungry, Hungry Hippo?

Find your niche
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
October 23, 2014
No Comments
Many of us remember playing Hungry, Hungry Hippos as kids.
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Marketing Madmen

The Marketing Madmen Challenges the Security Industry to 'Be Different'

Be different with your marketing.
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
September 10, 2014
No Comments

Every day we are programmed to tune off advertising but every once in a while we see something that makes us laugh or think just a little bit longer about that product or service. If I asked which company has the talking baby always in front of a computer screen discussing and buying stocks or bonds, you’d know instantly who I was referring to.


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Marketing Madmen

Alternative Marketing Tactics

Check on your kids. Hold a contest. Build a fun connection with your client.
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
August 14, 2014
No Comments

The belief in the purple cow is simply means to be different. In doing so your company’s brand will stand out from your competitors, and our thought for the month is why not try a fresh new approach with your marketing message.


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Marketing Madmen

Post-Sales Meeting Followups Build Relationships and Help Land Accounts

You just pitched a large account, are you just going to sit there and wait for an answer?
Dean C. Alexander
Alex chavez security dealer marketing headshots
Alex Chavez
July 15, 2014
No Comments

For us, we learned a valuable lesson, which is to provide our clients with a complete follow-through system when it comes to going after an request for proposal (RFP), pitching a large account or just helping them stand out from the competition by having the guts to be unique and stand out.


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Marketing Madmen

How to Use an Emotional Connection for Brand Recall

What do Nike, TOMS shoes and Starbucks have in common?
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
June 9, 2014
No Comments

A home security system with home automation now is much more than security; it connects one’s family with their lifestyle. Your marketing and advertising materials need to reflect that.


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Guerilla marketing

How to Compete Against Big Names in the Security Industry

Compete against the big guys
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
May 20, 2014
No Comments

When it comes to your messaging, touch on the fact you grew up there and care about the people in your community. Use local landmarks and local lingo in your creative material.


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Marketing Madmen

How to Increase your Security Company's Brand Recognition

Think Outside the Octagon
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
April 24, 2014
No Comments

Within this great industry that we have come to love, we understand there is tradition and a certain way things have been done for years, and we respect that. But in a world where the 800-pound gorillas are beginning to dominate and in an era where your potential customers have been programmed to tune out more than 90 percent of any marketing effort put in front of them, don’t you think it’s about time to start doing things differently?


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