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Home » Topics » Columns » Marketing Madmen

Marketing Madmen
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Marketing Madmen Default

Tip for Seeing a Lead Through Every Step of the Marketing Process

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
April 3, 2015

I’ve come across a wide variety of characters and business owners since I (Alex) opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of never letting a hot lead go cold.


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Marketing Madmen

When Generating Leads, Leave No Stone Unturned

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
April 2, 2015
I’ve come across a wide variety of characters and business owners since I opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of never letting a hot lead go cold.
Read More
Marketing Madmen

Facebook: Favorable Again

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
March 11, 2015

In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and Facebook. In our experience, focusing on a Twitter campaign is as useful as a blind horse. But today we are retracting one of our previous statements and are removing Facebook in that category.


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Marketing Madmen Default

Tips for Fine-Tuning Your Website Into a Lead-Generating Machine

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
February 9, 2015

Have a great-looking website but generating scant leads? Well listen up, because we’re going to give you some tips for fine-tuning your website into a lead-generating machine.


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Marketing Madmen

Utilizing Your Website as a Marketing Tool

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
January 2, 2015

 Where should you focus most of your marketing efforts in 2015? What are your competitors doing that you’re not? We would never give away customers’ secret recipes, but after dedicating our agency to the security industry and working closely with security dealers on a daily basis, we’ve narrowed down everything we’ve learned into four in-bound marketing efforts that every security dealer should be focusing on.  


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Guerilla marketing

Stenciling Success Into the Murkiness of Marketing

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
December 15, 2014

Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!


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Marketing Madmen

Why Your Website Should Have Multiple Personalities

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 14, 2014

 So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!  


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Marketing Madmen

What If Customers Sought You Out Instead?

Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 8, 2014

 Many of us remember playing Hungry, Hungry Hippos as kids. The objective was to gobble up the most white marbles on the board; the hippo with the most marbles won.  


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Marketing Madmen

Is Your Security Company a Hungry, Hungry Hippo?

Find your niche
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
October 23, 2014
Many of us remember playing Hungry, Hungry Hippos as kids.
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Marketing Madmen

The Marketing Madmen Challenges the Security Industry to 'Be Different'

Be different with your marketing.
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
September 10, 2014

Every day we are programmed to tune off advertising but every once in a while we see something that makes us laugh or think just a little bit longer about that product or service. If I asked which company has the talking baby always in front of a computer screen discussing and buying stocks or bonds, you’d know instantly who I was referring to.


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